How to Write Compelling Website Copy that Converts: A Guide by A Wiser Website
Have you ever been in a conversation where the person you're speaking with doesn't ask you any questions and makes it all about them? Or maybe you've entered a store and the salesperson is just way too...salsey? Chances are, we can all think of times when we've been less than impressed after an interaction.
The copy on your website is just like having a conversation with your potential clients. It's the first impression people get of you, your brand, and your business. That's why it's absolutely essential to make sure you're really connecting with website visitors, making them feel seen and heard, and harnessing the power of words to motivate and inspire people to interact with your brand.
Today, we'll be talking about all things website copy: why it's important, how to write verbiage that inspires your website visitors to take action, and incorporating great SEO. We'll also identify some copywriting mistakes to avoid and share some prompts to help you write great website copy. Let's get to it!
Why is having great copywriting on your website so important?
Well, for starters, it's what drives people to take the desired action you want them to take. It's also what helps your website stand out, inspiring people to stick around, learn more about your business and, ultimately, buy from you.
Copywriting on your website needs to be clear, persuasive, and inspiring - it should make people feel like they're in good hands with a trusted partner that has their best interests in mind.
Having copywriting with keywords also helps your website show up in search engine results, helping you attract more leads and increase brand visibility.
How to write website copy that converts
Writing great website copy isn't just about having a way with words - it's also about understanding how people think and feel when they come to your website. There are some key principles that we, at A Wiser Website, keep in mind when writing website copy for our clients. Here are some main pointers:
Speak directly to readers: Your copy should be written as if you're speaking with someone directly. Write from the perspective of “you” and “we” to make it feel more personal and conversational.
Focus on benefits: Keep the focus on what the reader can gain from your product or service, rather than just listing features. Showcase how your product or service will make their lives better with tangible outcomes that they'll be able to enjoy.
Cut it down: Keep your website copy concise and to the point. Your readers want the information they need in a short amount of time, so make your points as clear as possible without taking too long to get there.
Engage with storytelling: Storytelling is one of the most powerful tools you can use to connect with your readers. It puts them in an emotional state and helps them feel seen and understood, inspiring them to take the desired action.
Use SEO: Search engine optimization (SEO) is a great way to make sure your website copy is seen by as many people as possible. Incorporate keywords and phrases with natural language to make sure your website is seen by search engines like Google.
Common copywriting mistakes to avoid:
Overusing jargon or technical terms: Don't overwhelm readers with too much industry-specific lingo - it's important to keep the copy simple and easy to read, even for those who are new to the industry.
Not proofreading: It goes without saying, but it's so important to proofread your website copy - make sure all spelling and grammar are correct and that all of your points are accurately expressed. Nothing is more off-putting than a typo or grammatical error!
Not including calls-to-action: At the end of your website copy, it's important to make sure you include a call-to-action. This could be anything from signing up for a newsletter or following on social media, to purchasing something or scheduling an appointment - it should clearly direct readers to take the action you want them to take.
Unraveling the Power of SEO in Copywriting
Good copywriting is like a well-cooked meal - it's all about the right ingredients. And SEO is one of those essential ingredients that we love. It's important to craft compelling narratives that not only engage your audience but also catch the eye of search engines.
When it comes to SEO, don't forget the basics: incorporate relevant keywords and phrases throughout your website copy. This will help you reach more people while also creating content that’s useful to readers. It's important to remember to use natural language - stuffing too many keywords into a sentence can make it sound unnatural and off-putting.
By using SEO in your copywriting, you can make sure more people find and read your website content. This is a great way to increase brand visibility and attract new leads.
Harnessing the Power of Keywords
In the world of SEO, keywords are your secret weapon. Keywords are the words and phrases that people type into search engines like Google.
By researching the right keywords, you can make sure your website content is seen by more people. You should also use those keywords throughout your copy, making sure they work well within the context of the sentence without sounding forced or unnatural.
*** Tip: Our favorite keywords and SEO tool is Ubersuggest.
Prompts to help you write great website copy
What are the most important things you want people to know about your business?
Who is your ideal customer and what do they need from you?
What makes your product or service unique?
How can someone benefit from using your product or service?
What solutions do you provide and how can they benefit potential customers?
How does your brand stand out from the crowd?
What action do you want readers to take after reading your website copy?
Writing great website copy is an art form - it's about understanding what motivates people, connecting with readers, and creating a language that compels readers to take action.
Here at A Wiser Website, we specialize in crafting compelling website copy that converts. We will help capture the heart of your business for your website. We're here to help you create content that stands out, resonates with your audience, and drives conversions. So, are you ready to create some magic with words? Reach out to book a free consultation.
